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Strategic Marketing Plan |
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Some significant problems companies discover in the Chinese marketplace in relation to their Marketing Strategies are:
• Lack of marketing strategy and marketing objectives
• Marketing strategy lacks of persistency and continuity
• Marketing strategy has no accumulative effects
• Marketing functions are not integrated
• Product's positioning is unclear
• Distribution channels conflict with each other
Some of Link China’s strategies to overcome these pitfalls are:
• Assist clients to research and analyze the marketing environment, industry conditions, competitors, distribution channels, comprehensive competitors analysis etc.
• Assist clients to define target customers and products positioning
• Assist clients to define pricing systems, distribution channel and sales promotion strategies
• Assist clients to develop periodic marketing plans
