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	Consumer Study

Consumer study refers to conducting a consumption market study. It is the main component of the commodity market study that is applied within the market investigation field.

Consumer study includes, but is not limited to:

* A consumer characteristics study

* A consumption behavior study

* Consumption motivation study.

Consumer studies are often conducted by commodity enterprises, especially public commodity enterprises.

Consumer Market Study refers to studying the basic aspects of your business such as:

* The market environment (politics, law, society, culture, and technology),

* Demographic characteristics

* Applying all kinds of market investigation technology and methods to study the wants and needs of the consumer group through cognition, attitude, motivation, selection, decision, buying and usage.